Muddying your message

The problem with the PLP's anti-OBA message is that within 12 hours they've both attacked the OBA by-election win as a 'UBP's Renaming Charade [that] Didn't Work" and appointed a former party leader of the UBP to Cabinet.

The PLP Parliamentary group have two former UBP members in Parliament, with one being a former party leader, which is coincidentlally as many UBP members as there are in Parliament, including a former party leader.

Sort of muddies the message. It becomes any ties with the UBP are toxic, except when they're not.

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