The slow motion train wreck that is PLP Senator Marc Bean's credibility continues with him taking political apologies to the next level with the immediate political un-apology.
It's pretty painful to watch at this point.
It seems that he's struggling to decide whose support is more important, his party benefactors or the public? Clearly he sensed quickly that his forced apology had resulted in lost credibility with the public after his unequivocally damning comments about his party's 12 year failed tenure.
In the process of trying to appease everyone after saying what most people think on education, he's now done the complete opposite.
And, to add insult to injury among his PLP colleagues, he's delivering these apologies and un-apologies through The Great Satan Royal Gazette.
I suspect what Marc Bean is playing out publicly is what is going on privately in a lot of formerly PLP supporters' heads.
He tried to withdraw his comments and return to the official PLP narrative but that won't play anymore. Times have changed and the narrative no longer resonates. He knows it too, hence the hasty un-retraction.
The PLP and their supporters - and the public - are realising that after decades of the PLP saying that under them life would be better because the UBP was intentionally engaging in public policy to hold back black Bermudians, governing ain't that easy.
Improving education, narrowing economic disparities, running a sophisticated global financial services economy isn't so easy. Policies take time to implement and have an impact, and sometimes the impact isn't what you anticipated, or is less than you anticipated.
What this is all starting to do is create some cognitive dissonance. Even those in the PLP's inner circle are struggling to publicly stay on message in light of the overwhelming weight of reality setting in.
And perhaps, just perhaps, if during 12 years of the most prosperous time in Bermuda history, the PLP - a party with strong public goodwill - have lost ground on education, black empowerment, the economy and tourism, to name a few, perhaps, just perhaps, the UBP and their tenure wasn't so bad.
And perhaps, just perhaps, they weren't intentionally engaged in policies attacking the black Bermudians that the PLP promised they'd do so much better for but haven't.
And as the narrative falls apart, all sorts of opportunities for the beginning of another political alignment in Bermuda begin to take shape.
