If Dr. Brown's story is that he wants to direct the Government's advertising dollars to electronic media, then his pool just got a little smaller; Dr. Brown's cousin, PLP Senator and PLP pollster Walton Brown's Bermuda Network News is all but dead.
It hasn't been updated in over a month, with the last article being published on April 11. At its most active it was not a news site despite its name. There was little original reporting and it relied almost exclusively on churning press releases into 'articles' (a PR officers dream).
Bermuda Network News did benefit from some insider Government ad dollars, with Dr. Brown's Mets ticket giveaway running an ad on his cousin's website after it ceased to be active (the ad stopped running about 10 days to 2 weeks ago I think).
As an aside, without having much access to stats, I think it's safe to say that the most visited electronic medium for locals is The Royal Gazette's website.
I'm yet to see any Government ads there, which puts another lie to the 'more efficent use of ad dollar' story and reinforces what everyone knows but Government can't admit: it's about shutting down non-compliant media.
I'm also a little surprised that The Great Satan The Royal Gazette never made a public proposal to Government to shift their subscriptions and advertising online (as bad as their website is) to take advantage of what must be Bermuda's most visited website and expose the flaws in the concocted rationale (Bermuda.com could be the most visited Bermuda website, but it's aimed at an external audience.)