With only a few days to go, it's not hard to summarize the PLP's strategy, which they followed with religious zeal, as:
1) Hide Dr. Brown
2) Hype minor policy intiatives
3) Destroy Michael Dunkley
4) Race, race, race
Conversely the UBP focused on:
1) Team
2) We will deliver/targeted policy initiatives vs 9 years of empty promises
3) Change
4) Hope not hate/trust/respect
The UBP team's has refused to get dragged down into the gutter which amplified the PLP's negativity, combativeness and exploiting of the past. The UBP comes across as issue driven, collaborative and future focused.
No amount of screaming 'they fought dirty' by Dr. Brown's troops can overcome that. They didn't.
The UBP ran what will go down as one of the most high road campaigns ever conducted. It was a smart choice to not respond in kind to the PLP's non-stop assault.
I believe that the public has noticed.