Tonight's "Special Address" from the PLP's leader was special alright.
It was unabashed and unapologetic political BS. An insult to every Bermudian's intelligence.
The music throughout was, well, it was the most fluffy "aren't I just sweetness and light" new age nonsense one can imagine. It was absurd and distracting, because it was in stark contrast to the entire negative tone of the PLP's campaign and Dr. Brown's personal combative style of governance every Bermudian is familiar with.
The music was too conspicuous and drew attention to how inappropriate it was for the man delivering the speech.
And then there was the message.
A recycling of campaign talking points, this time delivered in a non-aggressive style by the Premier himself.
The content? Completely defensive and reactionary. 36 hours before an election and the incumbent party uses their final speech for a point by point rebuttal of the other side's proposals (with the big 8,000 lie) and also a rebuttal of the Reality on Independence Group and the continuing BHC fallout? Not a confident move.
Few reasons on why you should vote for Dr. Brown's party, and they got passing mention. No focus on Dr. Brown's platform issues, just a direct rebuttal of key planks of the UBP's Agenda for Change that the PLP oppose, tax cuts and tougher stances on crime in particular, independence and corruption reform.
And then, if they hadn't already jumped the shark with the choice of music, another attempt to suggest that the negative campaigning came from others, not his campaign.
"Negative spaces"? What type of bizarre term is that? The campaign didn't "venture into negative spaces", it was driven there by Dr. Brown's campaign daily, reaching a deafening crescendo with the puppet ad and drug dealer slur, a new low in Bermuda politics.
A very un-Bermudian move by Dr. Brown's campaign that disgusted many Bermudians.
The close was a call for unity that came across as insincere, disingenuous and shallow after 7 weeks of carefully calculated and orchestrated attempts to divide.
This was a plea from a party that is worried that Bermudians are ready to vote against them, not one from a party confident people will vote for them.